With the recent changes to Twitter, I have modified my social media posting, especially when it comes to posts on the federal court practice weblog activity, and wanted to explain how I process the posts now.
Prior to Elon taking over, I would prepare each post on the weblog with a short teaser sentence before the paywall, and Anjetta would automatically post the title, website name, and teaser on both Twitter and LinkedIn. I had to keep the teaser short to make sure that the post would fit in a Tweet.
I decided pretty quickly to stop posting on Twitter regularly, and to stop posting about the weblog at all. I opened accounts on Mastodon, and later Post, and began thinking about what to do on those two accounts, as well as LinkedIn. To get a better feel for what would go where, I started doing the posts myself.
How I Prepare Posts
To take a step back, let me explain how I prepare post now. Because the posts will be part of the podcasts with the Berkeley Center for Law and technology, I write the initial post in a Word document for the current issue of the podcast, and attach the order. I then copy that text and order into a new post in the weblog. There is usually some cleanup at this stage, and I place the pay wall break. If the poster sufficiently important to justify an image, I add that – but I deliberately don’t to as many posts as I can, because adding an image takes time both to find the image I want to use, and because the text for the teaser has to be copied into a different location in WordPress as well.
At this point I have to decide what to do with the post in three social media sites.
The first site is LinkedIn. A post with any substance at all will go on LinkedIn, and usually get a Waterlogue courthouse image because they are easy to add. The hardest part is remembering to add the link to the weblog, and the hashtags for the district and the weblog.
So far, Post seems a little more professional – oriented, partly because it encourages use of a title for each post, so if the post deals with an issue that might have some interest, I will include it on Post. It gets generally the same hastags and weblog ID treatment as LinkedIn.
This site seems more personal and entertainment directed, so while it has legal professionals on it, I generally don’t include weblog posts except for the rare one every couple of days that might have broad applicability that a significant number of followers might be interested in.
I have not been including weblog posts on Facebook for some time because I am sure my friends on Facebook in general are not interested in federal court procedure. But there are some Facebook groups that might be, so I might start looking at regular posting in those groups in the same way that I do in LinkedIn. Just not sure about this yet.